Small Businesses: The Magic of Digital Marketing

Jan 06, 2015

small_biz_the_magic_of_digital_marketingDigital marketing will do wonders for your small business. Research shows that many consumers today use social media and the Internet at large to carry out preliminary product and price research before purchasing products.

One of the benefits that small businesses have from digital marketing is overcoming barriers of distance when reaching out to your target audiences. It enables you to sell your products anywhere in the world without necessarily have to open up a network of distributors in different regions. But if you want to sell well internationally, it is advisable to use location services such as product modification and translation to make sure that the products comply with local business regulations.

Convenience is another benefit that digital marketing offers small businesses. You can easily set up a business around the clock regardless of the time of day or night. The convenience is not only for you, but also for the customers who will be looking for the products that you are offering. They can easily browse for your products online, any time of day or night, and place orders at their own convenience.

Digital marketing also cuts down on the cost of marketing products for small businesses compared to marketing them via a physical retail outlet. This is because marketing products online don’t have recurring costs such as property rental and maintenance. You can keep your inventory costs low by ordering stock in line with demand.

Another benefit that small businesses can have from digital marketing is personalization. You are able to personalize offers to your customers by building a profile that reflects their purchasing history as well as preferences. You can target offers that reflect your customers’ interests by tracking web pages and product information that they visit. This information can also help you to plan cross-selling campaigns that will help you to increase value for your customers.

Digital marketing also provides a good platform for establishing relationships with customers as well as increasing retention levels. When someone buys a product from your online store, you can build a long-lasting relationship with them, which can start with a simple follow-up email to thank them or confirm their transaction. Continuing to email customers on a regular basis will help maintain and grow a stable relationship. Another thing that you can do so as to establish good relationships with your customers is to invite them to submit product reviews on your website.

Take advantage of the marketing benefits that social media! Most people have social media accounts today and sharing your products and services on social media platforms such as Facebook, Twitter and LinkedIn will help you to increase your sales.

Digital marketing does more than help connect your business with potential customers. It also helps connect your with other entrepreneurs and businesses. Making these connections may benefit you in unexpected ways, so do not reject requests from reputable professionals online. Teamwork makes dreams work!

Want to build a relationship with Lugh Media? Call us today and we’d be happy to chat about how we can help one another rise to the top.

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